In the current economic climate, it has never been more important to look at our businesses with fresh eyes, in order to make sure that we are doing all we can to maximise sales. Merchandising, store layout & windows can be transformed, in many cases through a lot of effort and a small budget, but have a positive impact on sales.
Town Centre Managaement are inviting Ballymoney businesses to book their space on a seminar entitled “Creating Impact Through Merchandising, Store layout & Captivating Window Concepts”, presented by experienced retail consultant and local man George Lyons. The event takes place in the Council Offices on Tuesday 23rd September.
Commenting on the new initiataive Town Centre Board Member, Johnathan Payne, said, “As a former retailer in the town, I appreciate the importance of effective window dressing. Using the shop front is the one of the best forms of advertising you can get. Even the most innovative business can always pick up fresh ideas through attending such events. I would highly recommend businesses to get in touch with TCM to book their place.”
Joanne McLaughlin, Town Centre Project Officer further commented, “Even service sector businesses, who have traditionally not used their windows can benefit from this e.g. solicitors, accountants may learn innovative ways to promote their business through their shop front in eyecatching ways that boost the overall ambience of a town.”
“Window displays are retailers’ most economical form of advertising: they bring glamour, fun, theatre and art to the streets, while visibly expressing the shops image and aspirations.” Mary Portas - Mary Queen of Shops
Seminar Fee £25 per person – limited to first 20 spaces and pre booking is essential. Phone Joanne on 2766 0238 to book now!!